Evidence before execution
From idea to evidence in one focused loop.
Describe the idea, challenge the assumptions, review the evidence, and run one time-boxed validation mission.
Open your workspaceThe process stays deliberately narrow. Each cycle ends with a current decision and one mission rather than an oversized report that delays contact with the market.
Separate real market signals from attractive assumptions.
Turn research into a clear build, test, pivot, or stop decision.
Leave with one bounded validation task and a measurable threshold.